WiseWindow, Inc.

iPad Tech: WiseWindow Says iPad, iPhone And PS3 Are Top Sellers This Year

2010-12-28T11:24:00.000-08:00

iPad Tech: WiseWindow Says iPad, iPhone And PS3 Are Top Sellers This Year
Its no surprise to me, and probably not to you either, that Apple Inc.'s iPhone and iPad as well as Sony Corp.'s PlayStation 3 appear to be the top-selling consumer-electronics products this holiday season, according to a new type of market research that tracks consumers' stated buying preferences over social networks.

How CIOs Should Be Helping Marketers - CIO Central - CIO Network - Forbes

2010-12-16T14:41:00.000-08:00

How CIOs Should Be Helping Marketers - CIO Central - CIO Network - Forbes: "How CIOs Should Be Helping Marketers

Can the Internet Predict Elections?

2010-11-10T12:40:00.000-08:00

Can the Internet Predict Elections?

Using online opinions to help predict results, The Daily Beast’s Election Oracle nailed almost every major race last week. Randall Lane on whether this is the future of polling.
George Gallup described polling simply as the science of reflecting public opinion, and like any science, it’s only as good as the technology driving it. The first “modern” election polls, launched between the World Wars by Literary Digest, leveraged a new innovation, air mail, but failed famously in 1936, as the disproportionately wealthy audience forecast an Alf Landon landslide over FDR. Telephone surveys proved better, but also favored the rich at first (when phones were a luxury) and the old more recently (since younger voters tend to be cell-only, unreachable by pollsters). Exit polls, demographic modeling, prediction markets—all have been deployed to varied results.

How CTOs Can Help Businesses Run Better

2010-11-09T14:25:00.000-08:00

What is the role of IT professionals in the long term? To me the answer is that CIOs, those who manage the portfolio of technology in a business, and CTOs, those who build and enhance solutions inside that portfolio, have one essential job that defines what they do: conquer complexity.....

O.C. firm uses web to forecast elections

2010-10-29T13:24:00.000-07:00

Jerry Brown is going to beat Meg Whitman for California governor on Nov. 2, and Carly Fiorina is going to unseat Sen. Barbara Boxer, according to the business intelligence technology of WiseWindow Inc. in Irvine.
And if you don’t like those predicted results, check back in a few hours at The Daily Beast Election Oracle where the tallies are updated twice a day based on what people talk about on the Internet, says WiseWindow CEO Sid Mohasseb.

Read More

WiseWindow Interview

2010-10-19T15:02:00.000-07:00

M/A/R/C Research Partners with WiseWindow

2010-09-07T15:29:00.000-07:00

M/A/R/C Research begins to utilize MOBI, powered by WiseWindow

Dallas--M/A/R/C Research is excited to announce their new partnership with WiseWindow. The collaboration enables M/A/R/C to add MOBI®, powered by WiseWindow, to their methods of research. MOBI, or Mass Opinion Business Intelligence, is the first web measurement technology that converts the millions of unsolicited opinions expressed online everyday by the general public into actionable data for businesses.
MOBI uses newly created and patented state-of-the-art technologies of cloud computing, deep website crawling, relevance recognition and statistical natural language analysis. Previous generations of technology are dependent on keyword searches which have proven to skew and limit what can be discovered. Conversely, MOBI’s Domain Discovery technology finds and analyzes all opinions about an industry and returns related opinions without the aid of any presupposed keywords. MOBI actually discovers new relationships on its own.
“M/A/R/C and WiseWindow are a logical fit,” says Merrill Dubrow, President and CEO of M/A/R/C Research. “With millions of comments on the web every month, we truly believe this partnership will allow our clients to understand what those comments mean and be able to react in a timely fashion to move their business forward quickly.”
“For the first time, companies can know who is talking about them and what they are saying as it happens,” says Marshall Toplansky, President of WiseWindow. “With the aid of MOBI, M/A/R/C clients will now be able to use social media to gain a competitive advantage.” M/A/R/C will use MOBI as a tool to help companies learn everything that is being said about them, their products and their industry. On a continuous, 24/7 basis, MOBI collects and analyzes hundreds of millions of online comments about an industry, brands and products. Companies are given aggregated data on those comments that is unsolicited, live and in real-time.

About M/A/R/C® Research
M/A/R/C® Research (www.MARCresearch.com) is a custom marketing research firm dedicated to helping our clients create, evaluate, and strengthen their brands. Our teams design and execute qualitative and quantitative, traditional and online solutions while adhering to a client-service ethic built on being easy to work with and delivering what is promised.

Our core competency is measuring attitudes and behaviors to accurately explain and predict market share, revenue, and bottom line impact of a client’s actions. M/A/R/C has been successfully designing, executing and analyzing studies to help clients across a range of industries since 1965. We deliver research answers with a business perspective in the language of decision-makers.
We help our clients address consumer, channel, and B2B marketing issues to launch better products and services, attract and retain valuable customers, and build stronger brands. Our continuum of proven, marketing-issue focused solutions support clients’ brand building efforts.
Our client-service locations are in Dallas, TX (headquarters); Greensboro, NC; Nashville, TN; New York, NY; and St. Louis, MO.
M/A/R/C Research is part of the Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries.

About WiseWindow
Irvine, CA-based WiseWindow provides a new generation of web measurement technology that goes far beyond traditional keyword searches to mine and analyze the millions of opinions expressed in social media each day, identify only those that relate to a given company or product, and then refine those opinions into actionable reports.
The measurement, called Mass Opinion Business Intelligence (MOBI), was developed by some of the industry’s leading experts in web measurement, cloud computing and market research and can discover things like total share of opinion, how it changes over time and how it correlates with share of market – measurements that have never been available through market research. Using standard syndicated reports and online tools that track what customers think, what they want, who they follow and what they’ll buy, WiseWindow provides relevant, actionable decision support to senior executives, marketers and market researchers. More information can be found at
www.wisewindow.com.

The Predictive Power Of Social Media

2010-07-27T13:51:00.000-07:00

Cluster analysis turns social media into a tool to predict the future.

Former Secretary of Defense Donald Rumsfeld pointed out an important principle of business intelligence in his briefings when he talked about finding unknown unknowns. Known unknowns are questions that you think of asking. You know the question, and the task is to find the answer.... More...

WISEWINDOW PROVIDES ADVANCED WEB MEASUREMENT TECHNOLOGY FOR NEW BOXOFFICE.COM WEBWATCH

2010-06-24T15:58:00.000-07:00

Measures Online Movie Buzz to Project Rankings
and Earnings and Provide Actionable Decision Support

Irvine and Hollywood, Calif., June 24th, 2010 – WiseWindow, creators of Mass Opinion Business Intelligence (MOBI), the first web measurement tool able to convert the millions of unsolicited opinions expressed each day on the web into actionable business data, announced today that it is providing the “measurement engine” for the new BoxOffice.com WebWatch™. WebWatch™ provides the film industry’s first in-depth analysis of millions of daily opinions expressed online about movies and translates those opinions, via MOBI, into both useful public data posted on the BoxOffice.com website and a huge range of more in-depth reports provided to subscribing film industry members. These reports include information never before available to industry executives – like total share-of-opinion as compared to other films, a metric that has been shown to correlate to share-of-market and box office earnings.

Reports such as Most Discussed Films, Most Viewed Trailers and Facebook and Twitter Indices can help film industry professionals, including producers, studios, filmmakers, distributors and theater owners, project attendance and earnings, determine the effectiveness of marketing and trailers, and gain insight into audience views on a broad range of topics including lead actors, plot and special effects. In some cases, the reports can even provide actionable data on the impact a movie has on an advertiser or product sponsor; for example, a heartwarming movie about a dog and its family might have an impact on the brand of dog food that is used in the movie.

The current ranking of the Most Discussed Films this week shows that the Iron Man 2 and A Nightmare on Elm Street scored the highest positive buzz rates of movies now playing. Those scores correlate to box office returns as those movies ranked numbers 1 and 2 in current box office earnings.

Most Discussed Films
Film Positive Buzz Negative Buzz
1 Iron Man 2 50.5% 6.9%
2 The Twilight Saga: Eclipse 52.4% 14.5%
3 A Nightmare on Elm Street (2010) 51.2% 11.7%
4 Kick-Ass 60.8% 6.2%
5 The Last Airbender 33.9% 18.1%

According to Marshall Toplansky, president of Wise Window, “Working with BoxOffice.com on this game-changing tool has been exciting in many ways. While MOBI works for any company in any field, film is a particular test because it’s such a fast-moving industry. Each film has a very short window in which to succeed. The information MOBI can provide to distributors and other film executives real time via WebWatch™ can help companies make changes to products and promotion on the fly in order to affect the outcome. And because many of the reports are predictive, WebWatch™ can also help with planning for future films.”

Mass Opinion Business Intelligence was developed by some of the leading technologists in pattern recognition, web crawling and cloud computing. It is based on four patents which take web measurement far beyond the traditional use of keywords that superimpose the measurer’s viewpoint on the outcome, to literally “discover” what people think and feel and what they are discussing. A recent comparison of carefully selected keyword search to the MOBI discovery process showed that the keywords only uncovered 7 percent of the total information found by MOBI. Moreover, MOBI is the first technology to actually produce actionable, predictive data and produce reports that can be put to use in real time.

According to Peter Cane, publisher of BOXOFFICE Media, which owns and operates BoxOffice.com, “Just as it always has, opinion counts the most in the success of films. And today, opinions are measured in the millions. People in our industry know about “Twitter bombs,” movies that have been predicted to succeed by traditional market research, only to be negatively affected the first weekend by thousands of negative opinions expressed to millions of people. WEBWATCH can help film professionals get their arms around this huge, vocal public and know well in advance what they’re thinking. It can help executives track everything from what people are saying about the trailers to what they want in a film. We can break down analyses by individual dimensions like just the actors or just the director. It really is a paradigm shift in film analysis.”

Basic analyses of Most Discussed Films, Most Viewed Trailers, Facebook Index and Twitter Index are continuously available on BoxOffice.com. Interested industry professionals can view the range of available subscription reports, starting at only $10 per month, at https://www.boxoffice.com/statistics/signup or by calling (310) 876-9090.

About BoxOffice.com

BoxOffice.com is the premiere website for the business of movies, with the web’s most comprehensive database of box office numbers, news and analysis of the US and international film industries. BoxOffice.com is also the exclusive home of WebWatch™, which tracks millions of web-based movie opinions in real time. BoxOffice.com is owned and operated by BOXOFFICE Media, which publishes BOXOFFICE Magazine, the legendary publication serving the theatrical film community for 90 years and counting.

About WiseWindow
WiseWindow provides a new generation of web measurement technology that goes far beyond traditional keyword searches to mine and analyze the millions of opinions expressed in social media each day, identify only those that relate to a given company or product, and refine those opinions into actionable reports. The measurement, called Mass Opinion Business Intelligence (MOBI), was developed by some of the industry’s leading experts in web measurement, cloud computing and market research and can discover things like total share of opinion and how it correlates with share of market. More information can be found at www.wisewindow.com.

What The F**K is Social Media?

2010-06-18T12:41:00.000-07:00

Check out this SlideShare Presentation:

What The F**K is Social Media?

View more presentations from Marta Kagan.

Social Media Revolution

2010-06-16T15:31:00.000-07:00

A Look Into the Mind: WiseWindow Leverages Open Source, Cloud Computing to Gauge Opinions

2010-05-19T15:55:00.002-07:00

A Look Into the Mind: WiseWindow Leverages Open Source, Cloud Computing to Gauge Opinions

WiseWindow Named as Finalist in Internet Category for TechAmerica High-Tech Innovation Awards

2010-04-19T15:49:00.000-07:00

WiseWindow Named as Finalist in Internet Category for TechAmerica High-Tech Innovation Awards

Honorees to be announced at an annual dinner on June 2nd

Irvine, CA – WiseWindow, developers of Mass Opinion Business Intelligence,has been named a finalist in the Internet category for the TechAmerica High-Tech Innovation Awards. Now in its 17th year, this premier business event celebrates excellence and achievement in the region’s technology industry, and honors local companies, individuals and products that drive innovation in Orange County. This year’s winners will be announced at a dinner on June 2, 2010, at the Hyatt Regency in Irvine, Calif.

“We are honored to have been nominated for this prestigious award,” according to WiseWindow CEO Sid Mohasseb. “This honor, on top of our having won the 2009 Edison Innovation award shows that the technology community recognizes the importance of WiseWindow Mass Opionon Business Intelligence innovation.”

“We had a record number of nominations this year, almost 100 and we congratulate WiseWindow for rising to the finalist ranks,” said Bob Brunson, associate director, TechAmerica Orange County. “This region boasts many noteworthy companies, such as WiseWindow, that continue to influence technology development throughout the rest of the world, and we’re excited to help highlight them.”

The awards categories this year include the Harvey Mudd College Green Engineering Award, Innovative Product/Technology In 2009, Outstanding CEO In Technology, Outstanding Company In Medical Technology and Outstanding Technology Company.

In addition to the awards, TechAmerica Orange County will recognize educators and students for their innovative use of science, math, and technology in the classroom and the community in conjunction with Project Tomorrow. The organization is the nation’s leading education nonprofit group focused on preparing today’s students to be tomorrow’s innovators.

For more information, please visit www.techamerica.org/htaoc.

- # # # -

About WiseWindow
WiseWindow provides a new generation of web measurement technology that goes far beyond traditional keyword searches to mine and analyze millions of opinions expressed in social media each day, identify only those that relate to a given company or product, and refine those opinions into actionable reports. The measurement, called Mass Opinion Business Intelligence (MOBI), was developed by some of the industry’s leading experts in web measurement, cloud computing and market research and can discover things like total share of opinion, how it changes over time and how it correlates with share of market – measurements that have never been available through market research. Using 10 standard syndicated reports that track what customers think, what they want, who they follow and what they’ll buy, WiseWindow provides relevant, actionable decision support to senior executives, marketers and market researchers. More information can be found at www.wisewindow.com.

About TechAmerica
TechAmerica is the leading voice for the U.S. technology industry, which is the driving force behind productivity growth and jobs creation in the United States and the foundation of the global innovation economy. Representing approximately 1,500 member companies of all sizes from the public and commercial sectors of the economy, it is the industry’s largest advocacy organization and is dedicated to helping members’ top and bottom lines. It is also the technology industry's only grassroots-to-global advocacy network, with offices in state capitals around the United States, Washington, D.C., Europe (Brussels) and Asia (Beijing). TechAmerica was formed by the merger of TechAmerica (formerly the American Electronics Association), the Cyber Security Industry Alliance (CSIA), the Information Technology Association of America (ITAA) and the Government Electronics & Information Technology Association (GEIA). Learn more at www.techamerica.org.

Educational Posting

2010-04-16T10:03:00.000-07:00

Here is a great source we think you may find helpful from Forrester Research: Forrester Research Vice President Josh Bernoff highlights one of the five primary objectives companies successfully pursue in the Groundswell: Listening.

Informational Posting

2010-04-16T10:00:00.000-07:00

Here is an interesting perspective on using social media and tools:

Educational Posting

2010-04-15T10:05:00.000-07:00

Here is a great source we think you may find helpful from Forrester Research: Groundswell Business Strategies-Forrester Research Vice President Josh Bernoff says objectives, not technologies, should drive your Groundswell strategy. Forrester uses a four-step approach to help companies develop an analytical framework for defining and measuring the business impact of Social Computing efforts.

Educational Posting

2010-04-15T10:00:00.000-07:00

Here is a great source we think you may find helpful from Forrester Research: Groundswell co-author and Forrester Research Vice President Josh Bernoff interviews Diane Hessan, CEO of Communispace. Communispace maintains and manages private communities that companies can use to gather insights about their customers. See http://groundswell.forrester.com for details.

Educational Posting

2010-04-14T10:12:00.000-07:00

Here is a great source we think you may find helpful from Forrester Research: Forrester Research Vice President Charlene Li says emerging technologies don't tell you much about the adoption of Social Computing; people do. Identifying people's various levels of participation -- why do people participate and how do they participate -- give you a better understanding of how your audience is contributing to the Groundswell. October 11, 2007 in Chicago.

Educational Posting

2010-04-14T10:00:00.000-07:00

Here is another good source we think you may find helpful. A simple story that illustrates the forces shaping social media. This video comes in an unbranded "presentation quality" version that can be licensed for use in the workplace

Educational Posting

2010-04-13T10:57:00.000-07:00

Here is a great source we think you may find helpful from Social Media Academy. Mindshare Report...This report provides corporations with insight into social media
in a unique and never seen before way. It illustrates the widespread adoption of social media by customers regardless of a company’s level of participation in the social web.

Educational Posting

2010-04-13T10:00:00.000-07:00

Here is a great source we think you may find helpful from Wired Magazine: The End of Theory: The data deluge make the Scientific Method obsolete. So proclaimed statistician George Box 30 years ago, and he was right. But what choice did we have? Only models, from cosmological equations to theories of human behavior, seemed to be able to consistently, if imperfectly, explain the world around us. Until now.

Informational Posting

2010-04-12T13:50:00.000-07:00

Here is an interesting perspective on using social media and tools: How deep is your rabbit hole? An engaging breakout session at the iMedia Brand Summit that included Tom Hespos from Underscore Marketing, Tom Troja from Pajamas Media, Sam Cimino from YouTube and Deborah Aho Williamson from eMarketer covered the topic of brand monitoring. One clear takeaway from this session was that when it comes to monitoring one's brand across the digital ecosystem, the rabbit hole is quite deep. And the rabbit hole is only likely to grow deeper

Informational Posting

2010-04-12T13:47:00.000-07:00

Here is an interesting perspective on using social media and tools: Why Emotional Messages Beat Rational ones...Ever since the DDB creative revolution in the 1960s, debate has raged about the best kind of messaging for building profitable brands. On the one hand, devotees of the "hard sell," or persuasion-based communications, argue that facts and rational arguments sell products and services best.

Informational Post

2010-04-09T09:58:00.000-07:00

Here is an interesting perspective on using social media and tools from Adage.com-Web-Tracking Research Emerging From Surveys' Shadow- BATAVIA, Ohio (AdAge.com) -- Replacing "asking" with "listening" has been a hot topic at market-research conferences for the past couple of years.

Interesting video - the power of Social media and associated statistics.

2010-04-09T09:30:00.000-07:00

Informational Posting

2010-04-07T14:07:00.001-07:00

Here is an interesting perspective on using social media and tools from Top Rank: Dell Social Media Interview with Richard Binhammer. Of all the companies known for making advances in the realm of social media, Dell holds a place that reaches both ends of the spectrum. References to “Dell Hell” are less about something wrong and more about one of the most popular examples of a major corporation that “gets” social media listening and engagement.

Educational Posting

2010-04-07T14:01:00.001-07:00

Here is a great source we think you may find helpful from MediaPost. Reinvention ahead for Market Research, Says Synovate CEO. Market research will need to reinvent itself to combine two "seemingly diametrically opposed developments" in the years ahead...

Informational Posting

2010-04-07T14:00:00.000-07:00

Here is a very interesting perspective on using social media and tools. From Ad adge- Social Media and the Reality of Minority Markets. The authorship space of social media has fostered a cross-media rise of black skaters, black rockers, black gamers and a wildly successful new strain of nerdy hip-hop (Kanye West, Gnarls Barkley, N.E.R.D., Cool Kids).

Educational Posting

2010-04-07T11:31:00.000-07:00

Here is another good source we thing you may find helpful from the London School of Economics: Advocacy Drives Growth, Word of mouth was found to predict sales growth for retail banks, car manufacturers, mobile phone networks and supermarkets in the UK.

Informational Posting

2010-04-07T09:56:00.000-07:00

Here is a interesting perspective on using social media and tools. Social media has become the new viral video, widget, microsite, etc. It's so broad and used so loosely, the term isn't that helpful in actually creating specific work. Brands are mostly watching and just starting to participate in a natural way. What's a format for brands in social media?

Rajiv Dulepet, Developer of Mass Opinion BI, Creates New Computational Framework for Caltech

2010-02-09T15:04:00.000-08:00

IRVINE, Calif., February 10, 2010 – WiseWindow, developers of Mass Opinion Business Intelligence, the next generation of web measurement, today announced that company founder and chief technology officer, Rajiv Dulepet, has been named advisor and architect for a new project funded by the National Institute of Health and executed by Caltech. The open-source project will develop a web-based bio-computational tool that allows bio-scientists and biocomputation engineers to “crunch data in the cloud” for large-scale tasks such as processing gene sequence data sets on a large cluster of computers. The new tool allows scientists to save considerable time that’s now spent waiting for computations on their desktops by moving these operations to the cloud, thereby freeing up their computers for other work.

“Working as a lead advisor to Caltech on cloud computing is both a privilege and passion for me,” said Dulepet. “It allows me to exercise skills in Internet data gathering and analysis as well as computational framework development.”
In 2004 and 2008, Dulepet served as a visiting scholar at the Stanford School of Management and Engineering, spearheading the development of Presidential prediction analysis. “I have used many of the same cloud computing and analysis methods in the development of Mass Opinion Business Intelligence,” adds Dulepet.
Mass Opinion Business Intelligence is a cloud computing application that uses patent-pending technologies developed by Dulepet in deep website crawling, auto-classification of opinions, relevance recognition and statistical natural language applications to translate millions of mass opinions expressed each day online into actionable data for business. Unlike traditional web measurement based on the presuppositions of key word searches, Mass Opinion Business Intelligence discovers all conversations related to a given topic and extracts only the data that’s relevant and valid to a given product, company and market. It’s a new generation of web measurement.
The Caltech project expects to deliver a useful open-source tool for bio-scientists by mid-2010. “I look forward to working with Caltech on other cloud computing programs,” Dulepet concluded.

About WiseWindow

WiseWindow provides a new generation of web measurement technology that goes far beyond traditional keyword searches to mine and analyze millions of opinions expressed in social media each day, identify only those that relate to a given company or product, and refine those opinions into actionable reports. The measurement, called Mass Opinion Business Intelligence (MOBI), was developed by some of the industry’s leading experts in web measurement, cloud computing and market research and can discover things like total share of opinion, how it changes over time and how it correlates with share of market – measurements that have never been available through market research. Using 10 standard syndicated reports that track what customers think, what they want, who they follow and what they’ll buy, WiseWindow provides relevant, actionable decision support to senior executives, marketers and market researchers. More information can be found at www.wisewindow.com.

Introducing MOBI

2010-02-09T15:02:00.000-08:00

INTRODUCING MASS OPINION BUSINESS INTELLIGENCE FROM WISEWINDOW, THE NEW GENERATION OF WEB MEASUREMENT OF REAL-TIME CONSUMER OPINIONS

Provides Relevant, Actionable Information to Executives, Marketers and Researchers

IRVINE, Calif., January 5, 2010 – WiseWindow today introduced a new generation of web measurement technology that goes far beyond keyword searches to mine and analyze the millions of opinions expressed in social media each day, identify only those that relate to and are pertinent to a given company and product, and then refine those opinions into actionable reports. The new measurement, called Mass Opinion Business Intelligence, extends beyond the traditional keywords and click-throughs to provide true strategic business tools that are predictive of market movement. Using 10 standard syndicated reports that track what customers think, what they want, who they follow and what they’ll buy now and in the future, WiseWindow provides decision support to senior executives, marketers and market researchers.

According to Sid Mohasseb, chief executive officer, WiseWindow, “For years, people have talked about the potential of sentiment analysis to measure the millions of opinions expressed on the web, but problems of context, word usage, intent, and the sheer volume of data make it largely unusable for strategic business decisions. That’s where WiseWindow comes in – we’ve developed a methodology to identify only the relevant data that relates and is pertinent to a given market, company and product to organize the data, make sense of it and make it actionable for companies. Mass Opinion Business Intelligence can discover things like total share of opinion, how it changes over time and how it correlates with share of market. Share of opinion is often the key measurement for companies seeking business intelligence from the conversations expressed online, not the overall volume of opinion. This kind of knowledge has never been possible before.”
Mass Opinion Business Intelligence was developed by some of the industry’s leading experts in web measurement, cloud computing and market research. The technology, protected by three patents*, employs a “domain-centric” approach to mass opinion. It is a platform that crawls the Internet for qualitative subjective opinions and objective facts and makes them available as quantifiable structured data. The resulting business intelligence not only provides a continuous source of vital information to businesses, it also can be used as a new source of revenue by WiseWindow web partners.
WiseWindow Mass Opinion Business Intelligence has already been proven in the entertainment, automotive, and health and beauty aids industries, as well as in the political realm. More information can be found at www.wisewindow.com.

* Patents pending

More News Coverage

2010-01-06T13:12:00.000-08:00

WiseWindow is the focus of a recent article in ReadWriteEnterprise, check it out!

Gauging Mass Opinion: Don't Label it Social Media

Check out what The Examiner has to say about WiseWindow!

2010-01-05T20:00:00.000-08:00

WiseWindow web tool brings e-pinions to business

It’s Not Social, It’s Business.

2010-01-04T21:55:00.001-08:00

More than ever before in history, people have the opportunity to affect and alter the opinions and decisions of others. Everyday, millions of people express their preferences, dissatisfactions, experiences and tendencies online, and before anybody buys anything or makes a decision of any kind they generally consult those opinions. People who hardly use a computer will have a friend “google” a topic they want to make a decision on. They think they’re consulting experts, when in fact they are simply touching base with the opinions of masses of people just like them. Most of us have a particular blogger or columnist we check with for their opinion, and we may even send them a direct message asking for their views. I recently asked a blogger who said she bought a particular product for her opinion of it and that opinion greatly influenced my final purchase. And I might add, when I have a question about my purchase, I enter a chat room and ask other users.
The millions of opinions expressed online are not “social” they’re business. They affect, influence, in fact even drive your brand (yes, even if your company is business-to-business). It doesn’t matter if we agree, believe or participate in this process, mass opinion in many ways is the market. Understanding mass opinion can help us to identify our customers, know what they want and don’t want, see when their opinions are changing positively or negatively, and predict how our market position will follow their opinions. We can do all these things—IF we have the tools.
For a number of years, experts have regarded this growing mass of opinion as a potential holy grail of wisdom for companies and brands, but the tools simply haven’t been there to take advantage of this knowledge. We counted clicks and amassed keywords, but the resulting data, while interesting, didn’t tell anyone anything useful. Now, that has changed. New technologies are making it possible to actually mine the wisdom of mass opinion in ways never feasible before. To turn that mass opinion into true business intelligence. That is the purpose of this blog. We want to talk about putting mass opinion in business.

WiseWindow's Launch Press Release

2010-01-04T21:17:00.000-08:00

INTRODUCING MASS OPINION BUSINESS INTELLIGENCE FROM WISEWINDOW, THE NEW GENERATION OF WEB MEASUREMENT OF REAL-TIME CONSUMER OPINIONS

Provides Relevant, Actionable Information to Executives, Marketers and Researchers

IRVINE, Calif., January 5, 2010 – WiseWindow today introduced a new generation of web measurement technology that goes far beyond keyword searches to mine and analyze the millions of opinions expressed in social media each day, identify only those that relate to and are pertinent to a given company and product, and then refine those opinions into actionable reports. The new measurement, called Mass Opinion Business Intelligence, extends beyond the traditional keywords and click-throughs to provide true strategic business tools that are predictive of market movement. Using 10 standard syndicated reports that track what customers think, what they want, who they follow and what they’ll buy now and in the future, WiseWindow provides decision support to senior executives, marketers and market researchers.

According to Sid Mohasseb, chief executive officer, WiseWindow, “For years, people have talked about the potential of sentiment analysis to measure the millions of opinions expressed on the web, but problems of context, word usage, intent, and the sheer volume of data make it largely unusable for strategic business decisions. That’s where WiseWindow comes in – we’ve developed a methodology to identify only the relevant data that relates and is pertinent to a given market, company and product to organize the data, make sense of it and make it actionable for companies. Mass Opinion Business Intelligence can discover things like total share of opinion, how it changes over time and how it correlates with share of market. Share of opinion is often the key measurement for companies seeking business intelligence from the conversations expressed online, not the overall volume of opinion. This kind of knowledge has never been possible before.”
Mass Opinion Business Intelligence was developed by some of the industry’s leading experts in web measurement, cloud computing and market research. The technology, protected by three patents*, employs a “domain-centric” approach to mass opinion. It is a platform that crawls the Internet for qualitative subjective opinions and objective facts and makes them available as quantifiable structured data. The resulting business intelligence not only provides a continuous source of vital information to businesses, it also can be used as a new source of revenue by WiseWindow web partners.
WiseWindow Mass Opinion Business Intelligence has already been proven in the entertainment, automotive, and health and beauty aids industries, as well as in the political realm. More information can be found at www.wisewindow.com.

* Patents pending